Keeping a coffee shop viable in today’s highly volatile economy and struggling supply chain is a tall order. Simply selling coffee just isn’t enough to stay competitive. Fortunately, there are ways to offer your customers more value without losing your business’s...
Organic macarons are hard to find in the U.S. — but your customers prefer organic. More and more retailers are requiring organic or other environmental certifications to carry products. And studies show that consumers are increasingly willing to pay a premium for a...
Is there anything more delightful than opening a box to find neat rows of colorful confections inside? The elegant French macaron is a blank canvas for flavor and color. Between the fillings and airy-yet-chewy shells, there are seemingly endless combinations. With so...
The beloved macaron appears to be among the most sophisticated treats a bakery or cafe could offer. It’s simple, elegant, and refined. Peek under the confectionary hood, however, and you’ll discover that the artisanal macaron is rarely very artisan at all, but rather...
Are you looking to add French macarons to your pastry case? If you’re here, you’ve probably discovered how difficult it is to produce macarons in-house or chosen to avoid the challenge altogether. The delicate (and naturally gluten-free) French meringue sandwich...