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The Duverger Difference: Why Our Macarons Taste Exceptional
The beloved macaron appears to be among the most sophisticated treats a bakery or cafe could offer. It’s simple, elegant, and refined. Peek under the confectionary hood, however, and you’ll discover that the artisanal macaron is rarely very artisan at all, but rather a product of industrial machinery and efficiency. In the pursuit of profitability, factories produce today’s macarons—not bakeries.

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12 Guaranteed-Win Products Every Coffee Shop Should Sell to Increase Margins in 2022
Keeping a coffee shop viable in today’s highly volatile economy and struggling supply chain is a tall order. Simply selling coffee just isn’t enough to stay competitive. Fortunately, there are ways to offer your customers more value without losing your business’s...

The Truth Behind Why Nobody Makes Organic Macarons
Organic macarons are hard to find in the U.S. — but your customers prefer organic. More and more retailers are requiring organic or other environmental certifications to carry products. And studies show that consumers are increasingly willing to pay a premium for a...

The Great Macaron Color and Flavor Guide
Is there anything more delightful than opening a box to find neat rows of colorful confections inside? The elegant French macaron is a blank canvas for flavor and color. Between the fillings and airy-yet-chewy shells, there are seemingly endless combinations. With so...

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Women in Wellness: Reinventing patisserie for a health-conscious audience with Claire Duverger
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Macarons flavors Paris
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Duverger french macarons
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